A new way to learn about, locate and enjoy oysters on the go

Pearl is a mobile app that allows you to painlessly find oyster restaurants around you. Oyster lovers can read menus, call for more information and make reservations via OpenTable. Additionally, users can expand their knowledge about the oyster culture, rate, and share their favorite oysters.

We provided naming services and designed a gentle but modern identity optimized for digital environments.

The color scheme is reminiscent of the classic oyster and fish restaurant ambiance and adds a familiar touch to the minimalist visual language. We also designed a launch site and various digital and print marketing elements in order to help potential users to get to know Pearl.

Additionally, we consulted with Pearl’s app development studio to make sure the brand guidelines were consistently applied to the final product.


Making visual elements look simple always takes many hours of research, discovery and sketching. We experimented with different textures and shapes until we reached the cleanest and most recognizable icon for Pearl.

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