Fidelity Health Marketplace
A better way to manage and provide employee benefits
Working at BEAM Interactive as a Senior Designer, I had the opportunity to help design Fidelity’s Health Marketplace experience in constant collaboration with the Experience Design team and the Senior Art Director.
The portal was designed to help employers set up and manage their employees’ benefits painlessly through an efficient 6 step process.
Applying Fidelity’s brand guidelines while creating new ones and having a deep understanding of the user flow were two of the main challenges of the project. Different categories of UI components were designed to accommodate the diverse content needs across the entire experience. Additionally, we developed a style guide in order to make the platform easily expandable by the client.